Empress 1908 Gin Becomes Official Partner of Sacramento Kings
Skip to main content

Join our newsletter to get daily gin deals sent straight to your email!


More to Enjoy

  • Whiskey Raiders
  • Tequila Raiders
  • Rum Raiders

‘Blending the Worlds of Basketball and Mixology’: Empress 1908 Gin Becomes Official Partner of Sacramento Kings

(Photo: Milestone Brands)

On Tuesday, Milestone Brands announced a three-year partnership with the Sacramento Kings, unveiling a collaboration that introduces Empress 1908 Gin and Dulce Vida Tequila as the designated gin and tequila partners for both the esteemed team and the Golden 1 Center.

The partnership is set to commence this season and extend through the 2025-26 NBA Season.

“We are excited to partner with Milestone Brands, bringing their premium spirits to our fans and guests,” shared Sacramento Kings President of Business Operations John Rinehart. “Together, we will blend the worlds of basketball and mixology to deliver an extraordinary fan experience.”

Empress 1908 Gin is a small-batch gin produced by Victoria Distillers in British Columbia. Inspired by the rich legacy of the Fairmont Empress Hotel in Victoria, the spirit is made with black tea, grapefruit peel, juniper, coriander seed, rose, cinnamon and butterfly pea blossom. Thanks to this final floral ingredient, Empress 1908 Gin is naturally indigo in color and can shift to shades of pink depending on which acidic mixer is added to it.

As part of the new collaboration, Empress 1908 Gin will be accessible during all Kings’ home games and Golden 1 Center events, where it will be spotlighted in a signature “Light the Beam” cocktail, which combines the color-changing spirit with fresh lemonade. The bespoke drink is named after the Golden 1 Center’s custom of lighting the sky with purple beams to mark each victorious Kings game.

“The Sacramento Kings are such an iconic team and we’re incredibly proud to partner with them,” said Milestone Brands CEO and Chairman
Eric Dopkins, whose family goes back generations in the Sacramento area. “Empress 1908 Gin and Dulce Vida Tequila are premium, hand-crafted spirits that lend themselves incredibly well to delicious cocktails that Sacramento fans can enjoy while cheering on the Kings.”

This partnership extends beyond the arena, as retail activations, restaurant offerings and bar experiences throughout the Sacramento area offer fans an array of different ways to try Empress 1908 Gin and Dulce Vida Tequila.

In May, Victoria Distillers released Empress Elderflower Rose Gin, which boasts a rich ruby hue derived from red rose petals and black carrots.

Read next:

‘Not Your Grandparents’ Gin’: In Conversation With the Master Distiller Behind Empress 1908’s Striking Purple Gin

What Is Purple Gin? Inside the Trendy Category of Color-Changing Spirits

Beat the Summer Heat With These 5 Frozen Gin Cocktail Treats

Here at Gin Raiders, we do more than write about current events in gin and other booze-related news. We are the only media property reviewing gins and aggregating the scores and reviews of other significant voices in the gin world in one place. If you’re interested in getting a shot of gin in your morning email, sign up for our Deal of the Day newsletter.

This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. This helps support Gin Raiders at no additional cost to you.

Filed Under:

Follow Gin Raiders:

Candie Getgen is the managing editor for Gin Raiders. Before immersing herself in the world of spirits journalism, Candie has been many things: a bartender, a literary journal editor, an English teacher — and even a poet. Now, Candie shares her passion for gin with the world and hopes to help others fall in love with it, too (if they haven't already!). When not writing, Candie enjoys sipping a Negroni while drawing or relaxing by the pool with a campy mystery novel.