Is the White Negroni set to become as popular as its bitter-sweet predecessor? (Photo: Cody Chan/Unsplash)

The Negroni cocktail, consisting of equal parts gin, sweet vermouth and Campari, is believed to have originated in Florence, Italy, in the early 20th century. It was named after Count Camillo Negroni, who reportedly asked a bartender to strengthen his Americano cocktail by substituting gin for soda water.

The drink quickly gained popularity in Italy and beyond, with variations emerging over time. The Negroni became a staple in cocktail culture during the early 2000s, thanks in part to the rise of the craft cocktail movement and the drink’s simplicity, versatility and balance of sweet and bitter flavors. Today, it remains a beloved classic cocktail enjoyed around the world — so much so that the drink is celebrated every year during Negroni Week.

And now, we introduce a recipe for the White Negroni, a lighter, more floral take on the classic gin drink. Instead of Campari, sweet vermouth and an orange twist, this drink is made with Suze (a French herbal liqueur made from gentian root), Lillet Blanc (a sweet and fruity French aperitif wine made from a blend of white wines infused with citrus liqueurs) and a lemon twist.

Refreshing, softly sweetened and packed with notes of fresh citrus and herbs, the White Negroni makes for a perfect cocktail to enjoy during lunch, friendly garden get-togethers or just about anywhere a good drink can be responsibly relished.

White Negroni Recipe

• 1 1/2-2 oz Gin (recommendations here)
• 1 oz Lillet Blanc
• 3/4 oz Suze
• Lemon twist, for garnish

Fill a mixing glass with ice, then add the gin, Lillet Blanc and Suze. Stir the ingredients until well-chilled and strain the cocktail into a chilled rocks glass. Garnish the cocktail with a lemon peel that has been expressed over the cocktail and rubbed along the rim of the glass.

Enjoy!

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