Aldi and DoorDash Partner Up to Offer ‘Responsible’ Alcohol Delivery Across the US
DoorDash’s latest expansion in collaboration with the discount supermarket chain Aldi brings the convenience of on-demand and “responsible” alcohol delivery to consumers across the United States, the brands announced Monday.
This service is now accessible from over 1,200 Aldi locations in 21 states where regulations permit alcohol sales within grocery stores. For nearly 80% of DoorDash users, Aldi’s range of alcoholic beverages can be delivered right to their doorsteps, with age verification ensuring a safe and compliant experience.
The strategic partnership between DoorDash and Aldi extends their initial alliance, which was established earlier to facilitate on-demand grocery delivery services at almost all Aldi stores nationwide. This development coincides with Aldi’s introduction of the private-label Specially Selected Wine Collection, featuring an array of ten wine varieties from diverse regions worldwide.
Fuad Hannon, DoorDash’s Vice President of New Verticals, highlights the potential for growth that on-demand alcohol delivery offers to merchants, with the possibility of increasing grocers’ average order value by up to 30%. Interestingly, DoorDash’s data reveals that incorporating alcohol into convenience orders raised average order values by more than 50%.
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